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Mobile Commerce

Categories : Mobile Application
Posted by : juntima | Posted On : Thursday, 09 February 2012 15:54
Training Date : 27 August 2012 - 29 August 2012
14 May 2012 - 16 May 2012
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กรุณา ล็อกอิน ก่อนลงทะเบียน หรือสร้างบัญชีผู้ใช้ใหม่ได้ ที่นี่
Time : 18 Hour(s)
Days : 3 Day(s)
Duration : 09:00 - 16:00
Fee : 15,000 THB (Excluded Vat 7%)
Language : English
Instructor : Mr.Ville Kulmala
Objectives :

This course is designed to develop the knowledge and skills that are essential to manage and deploy mobile commerce applications.
The course will enable participants to understand the impact which choice of technology has on mobile commerce implementations.
The course establishes critical success factors for mobile commerce applications by going through case studies and lessons learned.
Course establishes importance of user centric mobile product development as well as correct approach of business and
marketing strategy.

Participants leave the course with a clear understand of what is expected from implementation of a successful mobile
commerce application, and how to develop, design, test and deploy such application.

Who Should Attend :

TBD – IT Management

Benefits :

Participants will:

  • understand the fundamentals of mobile commerce applications and technologies
  • identify emerging trends and issues associated with mobile commerce
  • evaluate most suitable platforms, development technologies and issues associated
  • plan and manage mobile commerce application delivery
  • understand business models on mobile commerce and craft a mobile marketing strategy
  • create and evaluate policy related to web and mobile based technologies
  • develop, design, test and critically evaluate highly usable mobile commerce applications
Course Outline :

Mobile Commerce Introduction

Frontiers of mobile technology

National, regional, & international policy and governance of mobile communication

Mobile platforms
Mobile device software and hardware

Native mobile applications
Web applications and technologies

Mobile Business Development

Business models
Revenue models

User centric product design, development and testing

Mobile application design and considerations

Apple User experience (UE) principles  
User interface design principles
Usability testing
Wireframes
Mobile application testing

Mobile Application Development

Native and mobile web based applications review

Apple iPhone, Google Android application development and deployment
RIM BlackBerry, Windows and other native application development and deployment

Web Application / cross-platform development and deployment
HTML5/CSS3 application development and deployment

Third Party Web Services and Interfaces for Mobile

Mobile Location-based services
Mobile Social media services
Augmented reality and emerging mobile services

Mobile Marketing

Mobile marketing and advertising platforms
Analytics - mobile specific metrics
Mobile marketing strategies

Mobile financial services

Mobile payment systems
Security and encryption

Course review and conclusion

Payment Condition :

Payment must be paid in full at least 7 days prior to the start of the class. The payment can be made:

1. Cheque should be made payable to "Software Park Thailand#2"

Or

2. Account transfer to "Software Park Thailand #2" Saving account no. 324-2-56262-0, Siam Commercial Bank, Chaengwattana Branch. Then, fax the deposit slip to +66 2 583 2884.

Notes:

  • Withholding tax (3%) is exempt.
  • Should you need to withdraw, you must send the notice of the withdrawal in writing no later than 7 working days before the commencement date. The cancellation less than 7 days will be subject to a fine of 40% of the fee.
  • Software Park Thailand reserves the rights to cancel courses due to unforeseen circumstances.
Contact Person :

For more information, contact our course coordinator on:

Juntima Klumchaun

Tel: +66-2583-9992 Ext. 1424

Fax: +66-2583-2884

Email: juntima@swpark.or.th

You are encouraged to use the course schedule as a guide to plan your training. The schedule is accessible at www.swpark.or.th for more information.